I’ve been talking about a website that I want to create and dedicate to dad for some time now, and now that the Crowdfunder is finally live you can take a look at our plans and help us to make it a reality. Every little helps, and even if you can’t pledge yourself, sharing the link with anyone you think might be interested is so helpful, and very much appreciated! Here’s our campaign video so you can get a quick idea of what we’re all about, but there’s a lot more information on the Crowdfunder project page, here. We also have various beautiful rewards organised to thank people who make pledges, created by the talented illustrator Frances Ives, who will also be involved helping us to design the website and make it truly a thing of beauty when we reach our target.
A Better Place will be a free resource for anyone and everyone to use, a cross between an online lifestyle magazine and a listings and product reviewing website. Our team is based in the UK and the USA, so we will do our best to cover services and products based globally, wherever possible suggesting similar products that are closer to home for people on both sides of the Atlantic.
Several websites and blogs already exist in this field, but nothing that we’ve come across so far covers all areas of life as comprehensively as we would like to, with in-depth articles and discussions of issues as well as extensive product listings and recommendations organised in a logical and aesthically-pleasing manner. The website will be quality-led; what I mean by that is that we will only feature products and services that we think can stand on their own merits as well-designed, useful, and desirable, and that also have a positive impact as a matter of course. We believe that this is the only way that ethical consumerism will ever become truly mainstream. If it’s all ‘fair trade-y’ funny smelling big jumpers and bobble hats, and ‘tribal’ jewellery, it will just remain an elaborate way of donating to charity. I guess you could say that we’re trying to take ‘trade not aid’ to the next level, searching out all the best innovative and positive impact brands and organisations around for you.
A Better Place will be a website where you can go to inspire a positive lifestyle, whatever your budget. Whatever you need, we will try and present you with attractive ethical versions that compete with the best on the market, so that spending your money well becomes a real pleasure, not a chore.
An English professor of mine once said that sometimes a phrase or an idea strikes you particularly hard and sticks with you for years, niggling away at you. He said that it is like the grit that gets into an oyster, eventually resulting in a pearl. It is an irritant that pushes you to think about a topic particularly deeply, research it, and eventually do something about it. As my oldest friends will tell you, this idea is something that I’ve been a bit obsessed with for over a decade since I was at school and I wrote to Ali Hewson (Bono’s wife and founder of the ethical fashion label, Edun) asking if I could do work experience with her. (She sent me back a very sweet and gracious letter saying that she thought I was a bit young, but thanking me for my interest and encouraging me to stay passionate about ethical trade.)
The name, ‘A Better Place’, was inspired by a conversation with my dad that I had when I was younger; we were on holiday and he was picking up pieces of litter from the sand as we walked along the beach, and I asked him why he was picking up things that he hadn’t dropped. He answered that we had to try and leave the world a better place than we found it. A simple lesson, perhaps, but one that had a big impact on me. The blackberries in the logo were his favourite fruit, and my sisters and I have many happy memories of foraging for the berries together every year. He used to get so gleeful and boyish whenever he saw them, and suddenly dart off into the bushes with a sparkle in his eye, returning with juicy handfuls of the berries.
I’d love to know what you think, and to answer any questions that you have about our project. If you are an ethical brand yourself, bear in mind that some of the rewards we’re offering for pledges involve various different advertising packages, so do check them out and get in touch at email@example.com if you’d like to discuss these any further.
Thank you so much for your kind support and interest!